Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites. It focuses on the efforts to create content that entices the audience and encourages readers to share it with their social networks. This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Moreover, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
In this digital era, most people have a social presence and with the emergence of smartphones and tablets, it has led to an increase in social activity. It has been seen that 27% of the total time spent by people online is devoted to social media. Hence, social media marketing has become an essential tool for the success of any business. In the past few years, social media has changed the way businesses communicate with their customers and the general public.
This has made social media a powerful medium for brands and marketers to reach out to their customers.
Everyone knows the basics of social media platforms like Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Vine, Instagram, and others, there is much more to them than simply creating a buzz. Social media platforms have evolved a lot since their inception and viewers have become much more knowledgeable. You must know how to leverage all the built-in features of each platform for your marketing efforts to succeed.
This is What We Help You with:
- Develop an effective social media strategy based on your brand story, keeping your target audience and business goal in mind
- Create your 'brand identity' by devising innovative ways to present valuable content across various social platforms
- Increase word-of-mouth referrals leading to more conversions
- Schedule your post in a timely manner to get more traction
- Provide ease of access to share posts and updates directly from your site to disseminate your brand 'effectively'.
- Refine efforts to reach your target audience as per analysis reports hence improving Return on interest (ROI).
